A summer campaign celebrating the irresistible craving for high-quality “royal fresh” food — from wagyu beef and Ca Mau crab to Kyoho grapes and premium seafood.
Objective:
Boost GrabMart’s fresh category GMV and MTU by promoting premium, hard-to-access ingredients through mouth-watering visuals and influencer-driven storytelling.
Concept:
“From eyes to mouth” — showcasing luxury fresh ingredients in a modern, dynamic, and appetizing way that feels close to daily life, making premium food instantly accessible via GrabMart.
Art Direction Focus:
Craving, freshness, modern lifestyle — bridging premium and everyday access through close-up, mouth-watering visuals and vibrant color tones.
Typeface & Texture
In our recent project, we explored the synergy between typography and texture to craft a unique brand identity for a forward-thinking company. Do you see any Teletubbies in here? Do you see a slender plastic tag clipped to my shirt with my name printed on it? Do you see a little Asian child with a blank expression on his face sitting outside on a mechanical helicopter that shakes when you put quarters in it? No? Well, that’s what you see at a toy store. And you must think you’re in a toy store, because you’re here
